Cary's Artizen Blog

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I keep telling my team at Artizen that our greatest strength is our fundamental talent...our talent as artists and creative thinkers. We cannot be defined by or limited to any ONE media platform (print, web, video, etc.). We are forever learning new techniques and technologies and expanding the universe to which we can apply our talent. Case in point, we just produced this very cool commercial for AirEase (completely in-house, with some great sound and voice work from Groundcrew Studios).
Also, we just received production samples of some great looking Rubbermaid packaging. We helped them design inserts for a whole family of locking-lid containers several months back...I had almost forgotten how cool they looked!

Click to play commercial

There is no question that this economic downturn is real, and almost no-one has escaped it unaffected. One trend we are seeing is the "refresh"...as in: instead of doing a new one, let's just refresh last year's:________(catalog, website, etc.). Dispite all kinds of cost saving measures, companies are still marketing and advertising. And we are fierce in our resolve to give them the most bang for their buck. See our examples of some completely fresh thinking and some beautiful refreshes below.

Everyone at Artizen has been very busy lately. Actually...We've been busy as long as we can remember. In this economy, that's nothing to complain about. I'll admit, our own website has been neglected for too long, and the BIG announcement of our new name: Artizen (formerly Digital Edge Design) never really happened...we just kinda eased into it. So, hey...If you haven't heard, we changed our name to Artizen.

Oh well. I really can't be upset about a few missed self-promotional opportunities, because there are so many good things happening with Artizen. For example, we decided to enter a few items in the Addy Award's this year (our first time), and we came away with two winners! The winning entries are shown below.

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We created a slew of great work last year...we really should have entered more stuff. Since we fly under the radar most of the time, I want to share some of the really excellent advertising, animation, web, packaging, collateral and identity work we've been doing. I've selected some projects, new and old, to showcase here. Hope you enjoy!

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Cary Murphy

Owner & Creative Director

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I started Digital Edge (now Artizen, in case you skipped the intro) about 13 years ago, while I was still working for John Deere. Around 2001, I decided to really grow the business and started adding other talented designers. We now have one of the best and most versatile design teams around, and we have expertise across a broad range of media--print, web and video.

I honestly think my design team is the best around, but I have no doubts that our commitment to a high level of service is what really sets us apart. We are known for our fast turn-around, being ultra-reliable, and keeping our billing fair and transparent. In other words, we have figured out what our customers really want from a design partner.

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"Cary has incredible insight into the strategic business initiatives necessary to make a product and service successful. His command of the strategy development through to execution are invaluable to any company."

Lance Kinerk
VP Sales and Marketing
US National Whitewater Center

"Cary brings ideas to life. He and his creative team understand your business, your vision and translate that into beautiful and high impact creative pieces that get results. He has helped build our brand from the ground up."

Mac Lackey
Founding Partner
Mountain Khakis

"Cary's agency has managed a lot of quick-turnaround projects for us. He and his design team deliver on-strategy creative solutions and are very easy to work with."

Cheryl Mehrmann
Senior Comm. Manager
IRWIN Industrial Tools

"Digital Edge (Artizen) has been a long-term partner to us at GE, and is a key resource in all of our line review preparation. They deliver exceptional service again and again, even under the most outrageous deadlines. They are certainly a factor in driving the growth of our business."

Stephen Peace
Communications Manager
General Electric, Sealants & Adhesives

"Cary has been instrumental to the success of multiple product pitches and product launches in the 5 years I have worked with him. Whether you need him for last minute preparations for meetings or long term creative projects, Cary has the industry knowledge, vision, and resources to make it happen."

Rebekah Lindsay
National Account Manager - Lowes
RSI Home Products

"Aritzen has been an instrumental partner with Cooper Lighting when it comes to innovation in packaging and interactive training tools. They are among the few vendors who go above and beyond to exceed our expectations."

Jodi Alston
Marketing Manager
Cooper Lighting

"Artizen's marketing and merchandising experience allows them to deliver outstanding, out of the box merchandising concepts that can be executed in store, within Hanna guidelines. They always deliver for us, no matter how tight the deadline"

John E. Rarick
General Manager, Channel Marketing - Lowe's
Armstrong World Industries

This is just a cross-section of (mostly) recent Artizen work I've selected to show off our incredible range, the diversity of our clients, and our consistent level of high quality design.